TOPIC "Managing and Forecasting the Pipeline - How it Affects Finance and Sales". 

This session will discuss the myths and challenges around measuring the pipeline, the value of a sales process and various methods of forecasting sales reliably.  This Roundtable will unite both the CFO and the Sales Roundtables for a lively discussion and learning session.

Maria Burud, Founder and Managing Partner of the Zanon Group will lead the session.  Companies that want to grow rapidly and need a fresh set of eyes to create a plan is how Maria’s organization helps clients succeed.  Passionate about creating actionable programs that work quickly–and known for building great sales teams–Maria founded The Zanon Group to deliver results.   As a big believer in process, she gets everyone on the same page with a standard set of best practices.