TOPIC Increasing Sales Productivity…. What’s new in CRM for Sales in 2010...

Increasing the productivity of your sales organization has never been more important. To achieve sales success in today’s market, you need new strategies for uncovering hidden demand, identifying the right prospects, and driving every qualified opportunity. CRM has dramatically changed in the last few years evolving from a tool just for management to an application to empower sales people and increase their productivity. CRM in 2010 has taken advantage of social networking to allow sales professionals to collaborate on opportunities and leverage the expertise of other sales professionals. CRM is now an enabler for sales professionals to better prospect their accounts with information about market trends and buying histories. By giving sales professionals all the information and tools to do their job in one place they will have more time to focus on what they should be doing….getting in front of customers and selling. The average sales rep only spends about 21% of their time selling and only 3% selling their company’s newest products.

Striking a balance between collecting data from and returning useful information to the sales team has been at issue within companies engaged in deploying CRM applications. It was relatively easy to establish a perception of benefit with the sales management team... The trick was to convince the individual sales associate that the tool would make him or her more proficient in day-to-day selling.

Learn how you can:

• Increase productivity* through greater sales capacity and improved execution
• Gain insight and visibility* with real-time and historical analytics that measure critical sales performance metrics
• Transform your sales organization* in response to evolving economic and competitive environments
• Decrease administration time *by giving your sales team the tools and information to spend more time in front of customers

This isn’t your Father’s CRM anymore…