Title: How the Right Content in the Right Places Accelerates Sales
You've heard others talk about the power of content, but can it really pre-qualify and pre-sell prospects on the value of your organization? If generating content requires my SME's, how can I ever get it done when they're all tied up in development or pre-sales meetings? And, assuming I do get it done, how do I make sure it's showing up where it needs to be?
Come to the Wednesday, April 7, ITA Sales Roundtable to learn from a panel of content and marketing experts how some of Chicago's fasted growing companies are creating and using content to generate awareness, build credibility and accelerate sales.
Facilitator Mary Conley Eggert, Director, Tech Image Panelists Karen Breen Vogel, VP, LSFinteractive Steve Susina, Director of Marketing, Laurus Technologies Bob Dirkes, Account Director, Tech Image
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