TOPIC: Marketing that works for SaaS

The focus of this roundtable will be a dynamic discussion on what works and does not work when marketing  SaaS products.  We will go over some of the statistics from the 2009 Softletter SaaS marketing report.  Some of the points that we will go over and much more:

·         Print vs Non Print advertising

·         Do white papers work?

·         SEO and SEM

·         Email Newsletters and do people read them?

·         How does trialware fit in the world of SaaS?

·         Webinars, our entire roundtable will come up with the best way to do one?

·         Is social media a waste of time or is there an ROI?