| Mobile Visionary Roundtable: Mobile and Youth Culture in China |
| Event |
Mobile Visionary Roundtable: Mobile and Youth Culture in China
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| Date |
Wednesday, January 20, 2010
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| Time |
08:30 - 11:00 AM
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| Location |
ITA TechNexus
200 S. Wacker Drive, 15th Floor
Chicago, IL 60606
(312) 435-2805
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Mobile Visionary Roundtable: Mobile and Youth Culture in China
The Illinois Technology Association (ITA) welcomes virtual guest
speaker Kevin Lee presenting on Mobile and Youth Culture in China. Mr.
Lee, who lives in Beijing, is an advertising and media brand manager in
charge of the new media division for the largest English language
entertainment magazine in China and studies .
With China’s 500 million people under the age of 30, there’s an
enormous opportunity for foreign brands and marketers who can execute
well. Individuality in China has evolved in a substantive way and
brands that can relate using today’s mobile technology will have a
competitive advantage.
Mobile is clearly a disruptive technology and affects nearly every
industry. Roundtable presenters will address major global factors
impacting the mobile industry and highlight success stories.
Following the insightful mobile industry presentation, participants
will split into themed mobile “20/20? breakout sessions, where they
will enjoy networking opportunities and share best practices in mobile
marketing, technology and application development.
In this roundtable, participants will:
- Learn about common misconceptions about China and get a feel for Chinese perceptions of America
- Find out how Chinese Youth think and what influences them
- Discover the iPhone popularity or lack thereof (iPhone was launched only a few months ago in China)
- Learn which mobile devices and features are in high demand
- See how marketers are using the mobile channel to engage consumers
About the speaker, Kevin Lee
Mr. Lee is the Strategic Marketing Manager of New Media at Ringier China,
Beijing. He heads the New Media division, building products and
channels for web, ecommerce and mobile. Drawing on experiences as an
entrepreneur, artist and amateur historian, Mr. Lee writes a
well-respected blog called www.genYchina.com, which discusses the
changing interplay between technology, media and culture in China. |
| Cost |
$0 Member
$0 Non-Member
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To register to attend the Mobile Visionary Roundtable: Mobile and Youth Culture in China on Wednesday, January 20, 2010, please enter your email below and submit.
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