Speaker: Bob Lambert Samurai Business Group, Inc. Often times we were perplexed by the decisions people and companies made; they seemed counter to logic and rationalized thought. Bob will introduce the Samurai Buying Decision Model™, which addresses why “People hate to be sold; but they love to buy what they want.” They buy for their reasons, not yours, and they make decisions in their own self interest first. The more complex and high impact the decision, the more it’s based on WIIFM (What’s In It For ME!). Bob Lambert is a dynamic, high-energy executive with a solid record of leading/building successful businesses, generating millions of dollars in revenue and growing profits. He has over 30 years experience in strategic business development, marketing and sales for Global 50, Fortune 500 companies as well as being the founder of four successful entrepreneurial start-up companies. He is the founding partner of the Samurai Business Group LLC® a sales & business development performance firm that has developed a revolutionary, results-driven Samurai Sales Mastery Series™.