TOPIC: Boosting Marketing ROI…. What’s new in CRM for Marketing in 2010...


With tighter marketing budgets boosting marketing ROI has never been more important. To achieve success with your marketing efforts in today’s market, you need the proper tools to conduct marketing campaigns, automate lead management and follow up, and track the ROI from campaign to close. Traditionally there was a wall between sales and marketing with little means for collaborate, CRM has dramatically changed in the last few years by breaking down this wall between sales and marketing allowing those two groups to leverage the expertise of both channels. CRM in 2010 has taken advantage of social networking and sales tools to allow sales and marketing professionals to collaborate on marketing efforts through better feedback. CRM is now an enabler for marketing professionals to actively push marketing promotions to sales professionals that are approved by marketing and actionable by sales professionals. By giving marketing professionals a feedback loop from sales professionals, marketing efforts are more targeted and will produce higher ROI.

Learn how you can:
• Increase ROI through greater insight on which marketing efforts are producing sales
• Gain insight and visibility with real-time and historical analytics that measure critical marketing performance metrics
• Transform your marketing organization in response to evolving economic and competitive environments
• Better Collaboration by giving your marketing team feedback on what’s working in the field
• Empower your sales team with mini-campaigns that marketing controls and sales professionals execute.
 
This isn’t your Father’s CRM anymore….

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