TOPIC How to Implement a Social Media Marketing Strategy

SUMMARY
What you already know: Your emails are starting to fall on deaf ears; the quality and ROI of your PPC campaigns are on the decline; and your prospects and customers are spending more and more time online, but not necessarily on your site.

What you need to know: Social media can address all of these issues in a measurable, programmable way by taking the brand experience to the community and engaging people where they form impressions and find answers.

In this presentation, Marcus walked through the steps that can make you a social star.  He covered:

• Tracking customers online and identifying the right social channels
• Creating content that sticks and sells
• Crafting calls-to-action that are tailored to the social media
• Being accountable, and showing straightforward ways to demonstrate lift and ROI
• Developing a search strategy that gives your content the best chance of being found
• Enabling new social channels like LinkedIn, YouTube, and Twitter to cheaply and efficiently spread your brand message
• And much more…

Guest Speaker

Marcus Tewksbury, Director of Customer Intelligence, Alterian

Marcus Tewksbury, Alterian’s Director of Customer Intelligence, provides a strong voice in shaping Alterian’s go-to-market social media strategy, as well as technical leadership in deploying our own tools to track and measure our success.  Additionally, he is a regular author for our blogs, ebooks, and whitepapers and even hosts our new senior leadership podcast series on transformational marketing processes that can be found on our site under Resources or subscribed to at iTunes.  

Prior to Alterian, Marcus spent time with Razorfish, CSC, a boutique CRM/BI consultancy, and coaching a girl’s softball team in Japan.  Marcus has worked with numerous clients, including Coach, Hallmark, Hot Topic, Purina, and Walgreens, to build co-op marketing applications, deploy integrated marketing platforms and build marketing databases.  He has seen his work in print or presented through numerous media outlets and events such as: NCDM, CRM World, DMA Monthly, and The Economist.