TOPIC Increasing Your Sales – A Discussion of Best Practices

Now we know how to value our companies, or at least have some ideas, lets discuss how we increase our sales. Increasing revenue is by far the most common way of increasing a company’s value. But… what’s the best approach to sales?

Bob Lambert, Partner and Sensei at Samurai Business Group has successfully coached, mentored, and trained people throughout his career. Several have gone on to become top executives with Fortune 1000 companies or founded successful entrepreneurial firms. This month, Mr. Lambert has kindly agreed to discuss with us how to build sales by increasing your understanding of what is important to customers and providing them what they really want. “Through that process, you can create credibility and trust, changing their perception of you from a vendor to a valuable resource and trusted asset.”