Mobile Visionary Roundtable: Where do I start when incorporating mobile strategy into my company?
Wednesday, September 16, 2009
8:30 am
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Emerging mobile technologies and the mobile marketing channel have become a hot topic among companies and affecting nearly every industry. This begs the question, “Where do I start when incorporating mobile strategy into my company?” We will address major components within a mobile strategy, including assessment, monetization, marketing plans and commitment.
Presentation by: Jeff Judge, Co-Founder, Interactive Mediums
Interactive Mediums provides next generation customer engagement solutions designed to facilitate high value interactions with today's increasingly on-the-go consumer. Interactive Mediums’ SaaS platform enables marketers to rapidly develop, execute and analyze a variety of best practice multi-channel (SMS, IVR, mobile web) marketing campaigns. In addition, Interactive Mediums also offers services spanning the entire mobile experience lifecycle including project consultation, mobile web design and mobile application (iPhone, Android, Black-Berry) development. Previous to launching Interactive Mediums, Jeff was a Technology Director at Orbitz Worldwide, where he lead the team responsible for delivery of Orbitz’s highly profitable product line—vacation packaging. Prior to Orbitz, Jeff held consulting roles at Diamond Management & Technology Consultants and Cap Gemini. Jeff received his B.A. in Business Administration fromthe University of Iowa.
