Emerging mobile technologies and the mobile marketing channel have become a hot topic among companies and affecting nearly every industry. Other parts of the world, Japan in particular, have a much more mature mobile market. This begs the question, "How can we apply what already works in Japan in our mobile market?" We will address major factors affecting the mobile industry, highlight success stories and engage in high-gain, topical discussions regarding mobile marketing and technology.
In this roundtable, participants will:
- Understand why 9 in 10 Japanese use the Mobile Internet
- See how mobile phones are being used as digital wallets, TVs, health
monitoring devices and how they can even help to keep your shoes dry
- Discover how operators, handset manufacturers and content providers
cooperate to create value
- Learn how mobile advertising became a 1 billion dollar industry
- Find out which players are pushing the boundaries of the medium
- Understand what lessons all of this holds for other markets
About the speaker, Christopher Billich
Christopher is the Senior Vice President of Research & Strategy at Infinita,
Tokyo, Japan
Christopher's research helps to answer the question, "How can we apply what already works in Japan in our mobile market?" Infinita works with clients across Europe, Asia and the US, including companies like Orange, Qualcomm, DoCoMo.com and IBM. Christopher?s perspective is one from a mobile mature market and his areas of focus include mobile commerce, mobile advertising and NFC contactless payments. Prior to joining Infinita, his assignments as a consultant included Vodafone D2 Germany, BenQ Mobile and Deutsche Telekom.
This event will include breakout sessions and open networking. Educational content will represent an hour and workshop/networking will represent another 90 minutes. Please pass along this information to friends and colleagues who have an interest in or are responsible for mobile strategy, technology and marketing.