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Mobile Visionary Roundtable: Mobile and Youth Culture in China
Wednesday, January 20, 2010
08:30 - 11:00 AM
Mobile Visionary Roundtable: Mobile and Youth Culture in China

The Illinois Technology Association (ITA) welcomes virtual guest speaker Kevin Lee presenting on Mobile and Youth Culture in China. Mr. Lee, who lives in Beijing, is an advertising and media brand manager in charge of the new media division for the largest English language entertainment magazine in China and studies .

With China’s 500 million people under the age of 30, there’s an enormous opportunity for foreign brands and marketers who can execute well. Individuality in China has evolved in a substantive way and brands that can relate using today’s mobile technology will have a competitive advantage.

Mobile is clearly a disruptive technology and affects nearly every industry. Roundtable presenters will address major global factors impacting the mobile industry and highlight success stories.

Following the insightful mobile industry presentation, participants will split into themed mobile “20/20? breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

  • Learn about common misconceptions about China and get a feel for Chinese perceptions of America
  • Find out how Chinese Youth think and what influences them
  • Discover the iPhone popularity or lack thereof (iPhone was launched only a few months ago in China)
  • Learn which mobile devices and features are in high demand
  • See how marketers are using the mobile channel to engage consumers

About the speaker, Kevin Lee
Mr. Lee is the Strategic Marketing Manager of New Media at Ringier China,
Beijing. He heads the New Media division, building products and channels for web, ecommerce and mobile. Drawing on experiences as an entrepreneur, artist and amateur historian, Mr. Lee writes a well-respected blog called www.genYchina.com, which discusses the changing interplay between technology, media and culture in China.
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