Topic: How to Leverage the Relationship Between Mobile and Social Media to Build Brands

On May 19, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes guest speaker Webster Lewin presenting on the relationship between mobile and social media.  Mr. Lewin, based in New York City, is the Senior Vice President, Director of Digital Innovation at MS&LGroup North America.

Mobile and social media have redefined how we buy, sell and interact. Brands that can adapt and engage using these communication mediums will have a competitive advantage. Roundtable presenters will address major global factors impacting the mobile industry and highlight success stories.

Following the insightful mobile industry presentation, participants will split into themed mobile “20/20? breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing and technology.

In this roundtable, participants will:
• Learn how mobile communications and social media are integrally related
• Learn why some of the fastest growing social media networks are location-based mobile services like Foursquare, and how brands are beginning to use social-based proximity marketing
• Find out who are the mobile social media “hyper-influencers” that can serve as super-advocates for your brand
• Learn best practices and cost-effective ways to leverage mobile social media within your marketing and communications programs
• Discover ways that mobile programs can achieve greater ROI though integrated with social media networks

Please join us to gain valuable insights, share best practices and network among fellow mobile visionary participants.