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Marketing Roundtable: How Social Networks and Web 2.0 are transforming relationships between customers, companies and changing marketing
Wednesday, April 18, 2007
8:00 am
A major shift is underway as Web 2.0 and social networks--peer to peer technologies--are magnifying the voices of individuals.  Reflecting this, Time Magazine's 2006 Person of the Year was "You," the Web 2.0-enabled individual.  And astute marketers are learning to collaborate with customers to communicate value propositions.

In this session, Chris Rollyson of CSRA, Inc. will share insights and strategies that you can use to break open new markets and improve customer relationships.  We'll explore how:
• Social networking and Web 2.0 empower the individual
• Emergent "tribes" can be viable partners and make enterprises more competitive
• Innovation is the core competency of the early 21st century
• Web 2.0 enables a new era of customer-driven innovation--and competitiveness
• Action steps you can take in 2007

Chris has had leading roles in launching such game-changing offerings as: Java with Sun, e-business strategy with PricewaterhouseCoopers, and SOA and Web services with IBM and nVISIA.  He currently advises global enterprises on collaborating with Web 2.0-enabled customers to drive innovation and engage emerging markets.

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