ITA Mobile Website v. Mobile App: Where is the Industry Going and Where should You?
Location: ITA @ TechNexus (Conference Room A/B/C)
Wednesday, September 12, 2012
8:30 - 10:30 AM
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There’s no doubt that mobile has gone mainstream with consumers
increasingly on the move and companies seeking more ways to stay in front of
their eyes and right at their fingertips. As a result, businesses are realizing the
importance of maintaining a mobile presence, yet with the introduction of HTML5
and the splintering of the mobile OS space many are uncertain whether a mobile
application or mobile website is the best way to go to reach consumers on the
go. The jury is still out.
This
program will address considerations behind creating mobile websites vs. mobile applications
and the consideration technology companies are giving to developing their
strategy
Moderated by: Steve Hendershot, Tech Journalist and Apps Columnist, Crain's Chicago Business
Panelists:
- Randall Cross, President,
Ethervision
- Mike Evans, Co-Founder, GrubHub
- Justin Hartung, Enterprise Deployment Manager, Google
- Brad Spirrison, Managing
Editor and Vice President of Content Services, Appolicious