Guiding Better Sales & Customer Success Alignment
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Guiding Better Sales & Customer Success Alignment

When: August 21st
7:30am - 9:30am
Where: TechNexus
20 N. Wacker Drive
12th Floor
Chicago, Illinois  60606
United States

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In today’s performance economy, defining, managing and delivering the customer’s desired business outcomes has risen to be a critical piece of the customer management puzzle. Customers partner with suppliers because they are looking for ways to advance their business strategies and processes to stay competitive and grow. The outcome is everything! 

Customer Success has been tasked with ensuring customers achieve their desired outcomes, but it all starts in the sales process. Business Outcome Management is a core competency that provides a better venue for aligning Sales and Customer Success teams to what matters most to the customer. 

In this session, Dave Duke and Drew Kelley of MetaCX will define Business Outcome Management, outline a framework for using it within your organization and discuss how it can become a key lever for driving better alignment between Sales and Customer Success teams and Customers themselves.

Who should attend this program? Customer Success and Account Management leaders, Sales leaders (director level or above only, please).


**ITA Members who are not already members of Sales Assembly can send two people for free by emailing Trisha Degg at for a promo code.**

Learn more and REGISTER here!!!

Get in touch

20 N. Wacker Drive, Suite 1200
Chicago, IL 60606

PH: 1.312.435.2805