Introduction to Product Management
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Introduction to Product Management

 Export to Your Calendar 10/2/2019
When: Wednesday, October 2, 2019
5:30pm - 8:00pm | Program begins 6:00pm
Where: Map this event »
20 N. Wacker Dr, 12th Floor
Chicago, Illinois  60606
United States
Contact: Kaylin Berg

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This fall, unlock the keys to driving product success and step into the world of product management with General Assembly. During this introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

  • Discover the role and responsibilities of a product manager.
  • Survey today’s product management landscape and its career opportunities.
  • Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
  • Apply what you’ve learned to design a basic minimum viable product (MVP).


You'll walk away with the ability to: 

  • Describe the Product Management job landscape and learning opportunities for product management skills
  • Explain the role and core responsibilities of a product manager
  • Craft problem statements and hypotheses for a product or feature idea
  • Identify key risks and assumptions
  • Design a basic MVP to validate key assumptions


Snacks and refreshments will be served. 

Prereqs & Preparation
None - all levels of experience are welcome to attend and learn!


*this class is open to employees at ITA member companies only. Please contact Kaylin Berg, to register and with questions about eligibility. 


Meet the Speaker:

Bridget McMullan, Co-Founder & Partner, Upfront Work

Bridget McMullan is the co-founder and partner of Upfront Work, a product management consultancy that supports companies of all sizes and industries to bring structure, scale and speed to products and teams. She has more than 10 years experience providing Fortune 500 companies with product development solutions.

Bridget is passionately driven to help clients build products and services customers need, achieve sustainable growth and develop thriving teams. She writes thought leadership articles for Mind the Product, develops blog posts highlighting female leaders in product and teaches product-project management and agile-scrum courses at General Assembly in Chicago.


In partnership with:

Get in touch

20 N. Wacker Drive, Suite 1200
Chicago, IL 60606

PH: 1.312.435.2805