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Join ITA, Digital Third Coast, Nielsen, Orbit Media Studios and Weber Shandwick for an exciting half day program on the most relevant topics in marketing today. During this program, made up of short, interactive conversations, you’ll walk away with a sense of what’s most pressing, gain new connections, and takeaways that you can adapt and implement across your marketing teams.
Spend the morning away from the office and join expert speakers to get in-person insights from those who have lived through it! You’ll also get the opportunity to interact with your peers before, after and during breaks in the programming, enriching the discussion even further. Are you ready to level up?
8:30 - 9:00 am – Check in, Breakfast, Networking
9:10 - 9:50 am – The Meeker Report: What the 2019 Internet Trends Report Means For You by Eric Petersen, Vice President, Platform Strategy | Weber Shandwick
- Widely known as the “Queen of the Internet”, Mary Meeker is a futurist investor known for making early bets on companies like Amazon, Google, Spotify and Instacart. Each year, Meeker presents her Internet Trends report – detailing her heavily researched POV on where marketers/investors/futurists should focus their attention. While many are surprised by her findings, more are shocked to see the predictions come to fruition. In this session, we will explore the key 2019 trends from Meeker as well as how digital marketers should interrogate their strategies to incorporate her predictions.
9:55 - 10:35 am – Search Marketing in 2020: How to Allocate Your Time and Budget by Lyndsey Maddox, Business Development | Digital Third Coast
- Google receives over 63,000 searches per second on any given day. In this session, learn how to harness the power of search marketing to drive qualified traffic to your website and generate inbound leads and sales. We’ll explore progressive strategies for how to be in front of your target audience when they are actively seeking your services or products, and how to decide where to allocate your marketing dollars to drive the best return.
10:350 - 10:50 am – Networking Break
10:50 - 11:30 am – Building Your Employee Brand Together: How HR and Marketing Coalesce by Dee Brogan, VP Talent Acquisition, Eve Gregg, Talent Acquisition Marketing & Communications, and Mira Hermanson, Global Talent Acquisition Lead | Nielsen
11:35 am - 12:15 pm – Influencers, Networking and Digital PR: How to find and connect with anyone using social media, by Andy Crestodina, Co-Founder + CMO | Orbit Media Solutions
- Great marketers are great collaborators. They reach out, build relationships and work together with those who have already built the audience they’d like to reach. They’re bloggers, editors, journalists and thought leaders. And social media is the path to their doors. Search and social, the research and the pitch. This session takes you through the process, starting with the research and ending with the long-term relationship. At it’s best, influencer marketing is also known by another name: friendship.
12:15 - 1:00 pm - Lunch and Networking
Refunds for paid tickets are only available up to five business days prior to the event. Tickets are non-transferable.