News & Content: Member Blog

ITA Spotlight: Lansa

Monday, December 4, 2017   (0 Comments)
Posted by: Gary Hotze
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Joe Dupree, Group Vice President, Worldwide Marketing,, @JD_Lansa

WHAT IF building complex enterprise applications for web, mobile, and desktops took days instead of months? Brace yourselves! The world of Low-Code Development Platforms is here. When you’re ready to get serious about it, check out LANSA.  

Chicagoan by birth or relocation? And if you relocated, what brought you to Chicago?

Relocated to Chicagoland in 2005. After a series of other job relocations that carried me through Massachusetts, Maryland, Michigan, and Maryland again, I have made Chicagoland my home. I have had lots of new roles and worked with extraordinary tech companies.  

How did you come to work with LANSA?

LANSA tracked me down this past summer to join their team and help them get their message out.  

What about LANSA was appealing?

LANSA has a very cool product line serving the Low-Code Development market space. And, they have an extensive array of thousands of happy, loyal customers. In fact, more than 150 have shared their positive experiences with a LANSA customer success story. This feedback broadens the range of possibilities within marketing to help strengthen the company’s growth and execution.  

What other roles have you held in the industry? How did they lead you to where you are now?

A long time ago, while at college, I got started as a customer help desk representative. After graduating, I found an exciting position as a software developer. I loved programming and building new applications and gradually took on more responsibilities leading to roles where I was managing commercial software development teams. Along the way, I also was blessed with opportunities to conduct professional services teams, customer technical support and training teams, IT operations, software product management, and then… I went over to the dark side: Marketing. And what better than a marketing role helping to articulate the value of software products? I just have to keep quiet about this whole programming background, so they don’t ask me to code! 

Out of all the positions you've held, which one is the most interesting?

I have been blessed with lots of significant positions. The sheer number of possibilities in helping IT shops and development teams everywhere are abundant given the rapid advances in Low-Code Development technology. To hear the relevance and significance of LANSA customer success stories in this marketplace is fascinating. 

What do you like most about what you do?  

Helping a company more efficiently insert itself into a marketplace that is on the cusp of redefining what it means to engineer enterprise-grade applications is excellent. Bringing together a collection of global talent and bright minds to execute on that plan in very creative ways is incredible.

Which achievement at LANSA are you most proud of?

In six months, we’ve re-launched the website, created some great content to help tell the LANSA story, built an entire marketing automation engine, and a healthy volume of sales leads are coming in. But we’re just getting started!  

What’s your outlook on the local tech industry? 

Chicagoland’s tech sector continues to flourish, provides access to a sizeable labor market of talented professionals, offers a diverse set of infrastructure and services to draw upon, and above all, has beautiful places to live and raise families.  My outlook: Positive!

What do you think are the top issues facing the Illinois tech community?

It’s tempting in this section to write about recruiting and retention of great talent, as so many others have. I do agree. But I also would have you consider the intrinsic benefits of being able to work on genuinely transformational and innovative products. As tech leaders, we need to make sure that we’re guiding our companies to differentiated and winning success formulas. We must follow strategic processes to figure out and confirm the true nature of our company’s secret sauce and inner beauty. Make sure you connect the dots and align all the functions of your business to current and near-future customer needs (not last year’s). Focus, focus, focus: win and share. That’s your best recruiting tool. People will stay with companies where there is meaningful work yielding excellent products.   

This one is all you!  Tell us anything, any topic at all.

I love photography, and I love hiking. When I get the chance, I hike up a mountain with a decent camera and snap a few hundred photos along the way. It’s fantastic fresh air and exercise with lots of beautiful memories captured. I can’t wait to get back on the trail!


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