News & Content: Press Release

Sales Assembly Launches VentureSCALE with focus on Diversity

Monday, April 2, 2018   (0 Comments)
Posted by: Gary Hotze
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Sales Assembly, Chicago’s premier peer community & resource for sales leaders from the city’s top tech/SaaS companies, has officially launched VentureSCALE: a sales/revenue-focused accelerator program for promising early stage ventures.  VentureSCALE’s first cohort consists of 9 fast growing B2B tech companies, including; Peanut Butter, Genivity, AwardSpring, AerialSpaces, Keboola, Actico, FitnessCubed and FetchFind.


With over $1.7 billion raised in 2017, the Chicago tech ecosystem continues to draw significant venture capital attention; however, studies show that nearly 75 percent of tech startups will eventually fail due primarily to lack of revenue. VentureSCALE was created to bridge the gap between early-stage technology companies and successful organizations through a 90-day sales and revenue strategy education program.  Through in-person classroom sessions, learning lunches, calls with VentureSCALE’s 80+ mentors, and roundtable discussions, the cohort is immersed into the most important aspects involved in building and growing a scalable sales organization, including metrics and forecasting, lead generation and building customer personas that are actionable for expansion of product lines. 


“Early stage tech companies live in a ‘Sales No Man’s Land’ where it’s too early and expensive for them to hire a dedicated sales leader, yet getting the resources and support they need from consultants or service providers can be cost-prohibitive,” said VentureSCALE Founder and Sales Assembly CEO Jeff Rosset. “VentureSCALE solves that problem, by getting early-stage companies access to the tools, information and expertise they a format that fits perfectly with the size and scope of their business.”


Perhaps the best thing about VentureSCALE is the focus placed on diversity, which is a highly talked about topic in Chicago tech (yet something that often lacks real action).  Out of the 9 cohort companies, 4 of them are run by women, and 4 are led by people of color. 


“Diversity in all things tech is something that Jeff and I are extremely passionate about,” said Matt Green, VentureSCALE’s Co-Founder.  “We spent 3 months interviewing dozens of tech companies and selected the nine most promising startups in Chicago. It was exciting to see that over half were being led by women and entrepreneurs of color.”


ITA is proud to support other organizations in the community doing their part to help promote diversity," said Trisha Degg, VP, Talent Programs. "We applaud the diligence Jeff and Matt put into finding minority sales leaders for their first cohort."


The first cohort is sponsored by Chase Bank, CBRE, Foley & Lardner, Leopardo Construction, Deloitte and Insperity and is supported by over 30 “Community Partners” consisting of various VCs, family offices, incubators and other influencers throughout Chicago’s emerging tech community.



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