In the era of the empowered consumer, digital transformation goes beyond “going paperless” and “going mobile.” The underlying operations of a business must undergo a digital transformation in order for a business to stay competitive. This requires rethinking the role of analytics in your business.
At Enova International, advanced analytics is core to our business. In the four years that I have been Chief Analytics Officer, we have grown the analytics team to over 60 experts in applying predictive and prescriptive analytics to multiple areas including fraud detection, credit risk management, and customer retention. What has driven this growth? Our decision-first approach to analytics. For many businesses, the application of analytics stops at turning big data into insights. For Enova International, analytics is being used to transform big data into action through an approach we call digital decisioning. Since 2016, we have been helping businesses achieve similar outcomes by bringing the same analytics expertise and decisioning technology through our Enova Decisions™ brand.