As social media and digital programmatic strategies evolve with a sometimes competing emphasis on targeting and scale, Infutor, the consumer identity management expert, today introduced its ReachSmart Digital ID solution to help marketers target more of the exact consumers they most want to reach. ReachSmart Digital ID adds multiple email addresses (digital identity markers) to consumer identities, helping increase custom first party audience match rates for both social and programmatic display campaigns.
“On average, today’s consumers have three email addresses they utilize for account registration and communicating online. With ReachSmart Digital ID, marketers can now use all of the email identity markers linked to each customer or prospect to reach a 10-30+ percent larger digital audience,” said Gary Walter, president and CEO of Infutor. “ReachSmart Digital ID eliminates the need to maximize campaign scale by adding less-qualified consumers, and instead empowers marketers to increase the reach-ability of specific customers and prospects with the greatest propensity to convert.”