ITA Spotlight: NativeMsg
Monday, August 13, 2018
Posted by: Gary Hotze
Brian Stafford, CEO, Co-Founder and President &
Michael Lamb, President, Co-Founder, NativeMsg, @TheNativeMsg
What do you get when you combine AI with a powerful messaging platform? (A happy marketing team and CEO!) Not to mention, elevated engagement and super-agile reach. #Headscratcher alert: Still, most businesses continue to struggle in the messaging space, even though consumers want to engage there. nativeMsg solves messaging space and automation difficulties with an integration-friendly intelligent messaging platform to design, deploy and manage all your messaging operations on high-traffic messaging channels.
In 25 words or less, what is nativeMsg about?
nativeMsg is a multi-channel intelligent messaging platform that streamlines every component of smart messaging for efficiency and increased engagement.
What problem do you solve and how do you address it better than the competition?
The nativeMsg platform takes the struggle out of designing, managing, and playing catch-up in the messaging space. nativeMsg stays one-step-ahead for clients in slicing through the messaging space overwhelm to offer the best integration channels and UI, then providing it on our all-in-one platform. AI isn’t a one-size-fits-all arena. Instead, what sets you apart is how you design and ultimately use AI to deduce behavioral signals for a superior experience better.
How did you get started?
We’ve been in the mobile space since the early 2000’s, and our business has evolved as the technology has changed. We started in SMS and worked with local and then national companies to better engage customers in the messaging space. nativeMsg began as a result of our decades-long immersion in the mobile messaging space, and getting that essential birds-eye view of where the sector is heading. So, for us, it’s a given, and we almost take it for granted that messaging is the obvious future space for e-commerce, engagement and app creation. All signals and stats point in this direction, and we saw that many customers wanted to get there, but didn’t have a more efficient way to do that. Companies are doing their best to keep up with strategy across social and messaging app channels, but it’s a beast that needed taming with a better solution- a centralized hub, or platform, complete that uses AI and offers analytics, tracking, deployment and management for all those channels.
How has your company culture evolved as [company name nativeMsg] has grown?
We’re still in the start-up stages, and it’s an exciting time as we’re moving fast with our hands in many projects. Start-up culture can tend to have new frontier energy, and that tends to create an undercurrent of excitement and creative spark for all of us working on the platform.
What are your primary goals for nativeMsg?
We evangelize the opportunity in the texting space with a universal profile to reach more customers with a better-branded experience. We’re currently Google Early Access Partners in RCS Business Messaging, which is, right now, the biggest contender to finally upgrade the SMS space. Users deserve that better experience they’ve come to expect on web-based apps, and our platform can now offer that, in addition to conversational AI on those web-based channels, like Facebook or even with Alexa voice-assistant skills.
Where do you see nativeMsg in two years? Five? Ten?
We are driving to be at the forefront of messaging technology for legacy and enterprise brands. We are aiming to be the most accessible and most serviceable intelligent messaging platform to integrate so that businesses enjoy a great experience in extending reach and engagement with customers. That’s already happening, and we want to continue growing in that direction so that we’re the go-to integrated platform in the next two to five years and beyond.
What’s the No. 1 thing on your to-do list?
We’re teaming up for an educational evening with Google on August 22 here in Chicago.
Our upcoming event -See the Future of Messaging- is a free event where we aim to continue to educate Chicago businesses about what RCS Business Messaging is, the chance to demo it and to get your questions answered in a discussion Q&A with Google and us.
We’re also providing the apps and drinks too, so it’s a great way to stop by after hours, from 5-7pm to pick up more information, mix with local business and get a practical sense of how to get started. You can register here: The Future of Messaging- RCS
In your opinion, what are some of the pros and cons of being an Illinois business?
Illinois, notably Chicago, has an unbelievably robust tech-center potential, particularly in the area of IoT, which is a hot topic here. It’s an underestimated sector, we think, in comparison to the bigger arenas, like New York and Silicon Valley. But that creates an excellent opportunity to engage and reach more business-it’s a big, small town. So, it’s anyone’s game, currently, and it’s a conducive place to grow and succeed.
The drawback is probably the blues sung by most businesses here: taxes. It can be an expensive state to start a business, but Chicago’s also a transportation hub of the Midwest and will probably always remain an essential contender for a business opportunity.
What are the most significant challenges you face as you scale your business?
It’s a pretty standard experience which we’ve passed through in our former business, and that’s always operational. Growing from a start-up, wearing multiple hats, to a growing organization is the track we’re ultimately on. Staying lean has worked for us, but going forward, we’ll be looking at getting the right talent for these hats.
This one is all you. Anything else you want to tell us?
First, thanks for the spotlight here, we appreciate it! Also, subscribers here can follow us on LinkedIn where we post original and actionable content on the messaging space.
Professionals can sign up for our August 22 Future of Messaging event here, space is limited, but we look forward to meeting with you and answering your questions. Finally, we’ll also be at Mobile World Congress in Los Angeles, from September 12-14, please stop by Google; we will be giving demos of RCS and intelligent messaging and get your questions answered. Best! Brian Stafford and Michael Lamb, Co-founders, nativeMsg.com