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Diary of a Fintech CMO: How to Capture Company Culture on Camera

Tuesday, September 4, 2018   (0 Comments)
Posted by: Sandy Thomas
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For the past few years, I’ve been sharing ideas about pushing my company to 
think like a start-up, about the importance of cultivating the right company values, and developing a strong company culture. In today’s post, I’m returning to the idea of company culture, but from a slightly different angle: company culture as caught on camera.

Let’s rewind and define what I mean by “culture.” Organizational culture theorists have long debated what culture is, however, I want to look at company culture as that which is shared across an organization. Here at Trading Technologies (TT), we have four core principles (We Are Tech Pioneers & Visionaries, We Take Risks, We Value Ownership Above All Else, Our Commitment to Users Goes Beyond Software) which serve as the foundation for everything we do across each of our 13 offices. At a surface level, you could look at these principles and get a taste for our company culture– that which we share at TT– however, our values can’t tell you the whole story about who we are and what life is like at our company. It was with this idea in mind– wanting to showcase a more complete picture of culture at TT– that we created our newest recruitment video,“Come Work With Us.”

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