Are you considering selling your technology company to a private equity firm? If so, it may be time to adjust your perspective and start looking at a potential sale from an investor’s viewpoint instead of an owner’s.
Private equity firms want the assurance of a solid investment. Therefore, it’s key to differentiate yourself by offering a unique product, leading in a niche market, or strategizing for expansion. Investors are excited about growth. Can you highlight your history of profitability or forecast a strong case for future earnings? A strong brand and a strong customer base can also help bolster your position.
These are just a few of the characteristics investors evaluate. Take the time to learn them all, avoid surprises, and set yourself up for a successful exit.