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How to Attract Private Equity Interest in Tech Companies

Monday, November 26, 2018   (0 Comments)
Posted by: Gary Hotze
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Article provided by Plante Moran

Are you considering selling your technology company to a private equity firm? If so, it may be time to adjust your perspective and start looking at a potential sale from an investor’s viewpoint instead of an owner’s.

Private equity firms want the assurance of a solid investment. Therefore, it’s key to differentiate yourself by offering a unique product, leading in a niche market, or strategizing for expansion. Investors are excited about growth. Can you highlight your history of profitability or forecast a strong case for future earnings? A strong brand and a strong customer base can also help bolster your position.

These are just a few of the characteristics investors evaluate. Take the time to learn them all, avoid surprises, and set yourself up for a successful exit.

Want to learn more? Check out the full article at, and learn how your tech company can differentiate itself in this competitive market.

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