ITA Spotlight: RevenueWell
Tuesday, January 1, 2019
Posted by: Kaylin Berg
Steve Susina, Marketing Director, RevenueWell, @revenuewell
Do you like solving problems, celebrating Bagel Tuesdays and Pizza Fridays, flexing your creative muscles while wearing jeans and a hoodie? We do too!
In 25 words or less, what is RevenueWell all about?
At RevenueWell, we help dental practices connect with their patients and communities through automated communications. We love challenging ourselves to get 1% better every day.
What problem do you solve and how do you solve it better than the competition?
The dental industry in the US consists of about 150,000 practices—most are classified as small businesses. Our typical customer is a dentist who left school wanting to improve their patients’ smiles—not begin a new career as a small business marketer. That’s where RevenueWell comes in.
Our software-as-a-service platform manages dental practice marketing and communications needs. We provide pre-built campaigns that deliver appointment reminders, follow-up care instructions, treatment plan summaries, promotional mailings, social media content, and more—all to give the dentist time to focus on what they do best.
Because we focus on one market, RevenueWell understands the dental market better that our competition. We’ve built integrations with technologies and information providers across the dental ecosystem, which helps us provide a better product fit than competitive systems that have to support multiple vertical markets. After all, it’s hard to build the unique solutions for a dentist when you also have to support auto repair shops, nail salons, or veterinary clinics.
How did you get started?
It’s kind of boring, but the husband of a dentist saw what his wife had to do to get new patients and market her practice without a marketing platform and thought “that product must exist somewhere!”
As It turns out, it didn’t and the concept of RevenueWell was born. It sounds like the concept for a growth business shouldn’t be this easy, but sometimes amazing ideas happen when you least expect them.
How has your company culture evolved as RevenueWell has grown?
It’s only gotten stronger. As any small company grows, its founders worry about losing what makes them special. But the RevenueWell founding team paid close attention to cultural fit as the team grew. Now that we’re a team of more than 100 people, we still work hard, have fun, solve for the customer’s success, value curiosity, and encourage experimentation.
Despite—or maybe because of--a solid culture, we have a diverse organization as well. For example, we were named the #3 best place for baby boomers in Crain’s 2018 Best Places To Work survey. Not all tech companies can back up their diversity claims.
Everyone here at RevenueWell loves to kick butt while keeping it loose. It really does feel like a family at times. When an outside rep or somebody from one office visits another, there’s always laughter and hugs. It’s been really nice to see.
What are your primary goals for RevenueWell?
Our mission is to help dentists build better, more connected relationships with their patients and their communities. Our business goals this year tie our company’s growth potential to this mission.
We want to grow revenue, both by adding new customer and by selling new products to existing customers. The market for products like ours is only 50% penetrated, so there’s a lot of upside to attract new customers.
Our new products will help expand our footprint by connecting our marketing and communications software with voice and messaging platforms, helping dentists deepen their relationships and make managing their practice easier.
Another goal this year is to increase our visibility in the Chicago tech community. To help achieve that goal, we joined ITA this year!
Over our history we’ve grown quietly as we stuck to our knitting out of our suburban Bannockburn headquarters. But we opened a new downtown Chicago office in 2018 and will assuredly grow our presence there—we’re already running out of space after six months! We will become better connected and tap into the formal and informal networks of tech pros in Chicago.
What’s the No. 1 thing on your to-do list?
Continuing to build a high-performing team.
In your opinion, what are some of the pros and cons of being an Illinois business?
We’ve found it a pro to not be in the Valley, even though we are a SaaS company. It’s easier to stretch our resources — rent is cheaper, it’s easier to recruit and, just as important, to retain great talent.
We also love the Midwest work ethic. Egos are minimal, and people love diving in to work on challenging projects.
A con is that being a high-tech company, it’s sometimes difficult finding people who have solved the problems we’re looking to solve. Folks who have held the roles we’re looking to fill aren’t always in plain view. The talent is certainly here, it just sometimes takes more time with recruiting than it would in, say, New York or San Francisco.
What are the biggest challenges you face as you scale your business?
One is building out systems and procedures, both departmental as well as companywide. Something that fits not just where we are now, but will also hold as we continue to grow.
Another challenge is how do we become a 300-person team while keeping our identity and company culture intact? We want to ensure that RevenueWell keeps the same vibe for our team and all our customers.
This one is all you… anything else you want to tell us?
We’re always looking for great new talent to join our team, and add to our culture. If you think you’re a fit, check us out!