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Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Wednesday, March 6, 2019   (0 Comments)
Posted by: Sandy Thomas
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Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for all Channels, Ad Units and Buying Tactics

Chicago – Mar. 6, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics through a single interface. New platform integrations give advertisers access to more global ad opportunities—with reliable and long-standing supply partners for native (including Google Ad ManagerNativoRubicon ProjectSmaatoVerizon Media) and digital audio (including iHeartMediaTargetspot, and TuneIn).

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