News & Content: Member & Partner News

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Wednesday, March 6, 2019   (0 Comments)
Posted by: Sandy Thomas
Share |

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for all Channels, Ad Units and Buying Tactics

Chicago – Mar. 6, 2019 – Centro (, a global provider of advertising technology, announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics through a single interface. New platform integrations give advertisers access to more global ad opportunities—with reliable and long-standing supply partners for native (including Google Ad ManagerNativoRubicon ProjectSmaatoVerizon Media) and digital audio (including iHeartMediaTargetspot, and TuneIn).

Read full article here...

Get in touch

20 N. Wacker Drive, Suite 1200
Chicago, IL 60606

PH: 1.312.435.2805