In the lobby of a West Loop office tower, miles away from the nearest Caterpillar dealer, sits a miniature excavator in signature yellow—the likes of which can be seen on construction sites around the world. It wasn't left here by accident. Just a few floors above, the world's biggest seller of heavy equipment is throttling up its technology capabilities.
Cat Digital moved into new offices in September that feel like any other tech company: open, sleek and minimalist. If you look closely, some of the seemingly abstract art offers a few hints of the 94-year-old manufacturer's industrial roots: wooden molds used to cast metal parts, a sculpture featuring random pieces from the cutting edge of earthmoving equipment. It's fitting because this is very much a construction site for Ogi Redzic, a recently hired vice president who plans to add 100 people to the technology team here by year-end, up from about 50 now. Longer term, the company expects to add another 100 workers.