News & Content: Member Blog

Color and Web Accessibility

Friday, May 3, 2019   (0 Comments)
Posted by: Kaylin Berg
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Natalie Gotko, Content Strategist, Clique Studios


When you design something for the Internet, do you think about color and accessibility?

If not, you should. A big part of creating something is making sure it’s accessible to everyone -- including those who experience a disability.

When it comes to design specifically, according to Natalie Gotko, content strategist at Clique Studios, you’ve got consider two things when using color in design: usability and contrast.

How to Make Things You Design with Color Functional for People with Disabilities

A stop sign is a great example of this. If someone is color blind and can’t see the red sign, they can still see that the stop sign says “STOP.”

In the digital world, too, you can’t simply rely on color to communicate things. For example, if you build a lead form, and the only indication that the user has made a mistake is with a red outlined box, then users who are color blind will not be alerted about the mistake. So you can add some copy next to the box that says “please enter a valid email address.”

Always think of other ways to communicate your message in design. Do not just think about color.

When it comes to contrast, Natalie says do not use poor contrasting colors.

Why should you care about this?

As a business, you want to improve lives for everyone. You exist to create a solution for someone -- for all customers.

And, you want to see a good ROI -- there’s a whole market of people who experience a disability. You can tap into this market by creating good things for all people.

For more information about accessibility, check out Clique’s accessibility guide by Natalie.

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