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Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences

Wednesday, June 12, 2019   (0 Comments)
Posted by: Sandy Thomas
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Centro (, a global provider of advertising technology, announced the launch of universal pixel on its comprehensive platform, Basis. Universal pixel technology uses a single pixel to automate the creation and organization of first-party audiences, eliminating the need for multiple audience and conversion pixels.

This new Basis feature makes it easier and faster for advertisers to measure conversions and track customer actions. Beta tests show that media buyers are upping performance and saving time using universal pixel to segment and group customers into categories based on their actions within a domain.

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