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Centro’s Basis Automates Advertising Performance Reporting by Integrating LinkedIn Ads

Tuesday, July 9, 2019   (0 Comments)
Posted by: Sandy Thomas
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Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify Reports From Different Vendors 

Chicago – July 9, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced an API integration with LinkedIn to automate campaign performance reporting. Advertisers using LinkedIn’s self-serve ad platform now receive daily performance data in Centro’s Basis.

Basis is the most comprehensive, automated, and intelligent digital media platform on the market, as well as the only software to consolidate digital operations across programmatic, direct, search, and social campaigns. Now, Basis receives data from LinkedIn that is standardized and formatted to match campaign analytics from other sites, channels, and vendors. This integration significantly reduces the time needed to assemble and unify reports.

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