From Forbes: A series of interviews with innovators operating at the intersection of consumer behavior and business transformation: Shawn Riegsecker, Founder and CEO, CENTRO.
Bruce Rogers: Tell us how the idea for Centro came about?
Shawn Riegsecker: I was in the newspaper business for a couple of years and then in '96 got into digital and helped publish the Akron Beacon Journal in Ohio on the web. It was the third newspaper in the country that started publishing content on the internet. Then, I went up to Cleveland and helped with the Plain Dealer's newspaper on the web. I joined a three-person streaming media company, which was like Pandora/Spotify in '99. And we just didn't make it through the recession. I then went to work for Real Media, which was one of the first ad-serving companies started by Dave Morgan.
I saw how difficult digital was to plan, execute and operationalize. Even so, I would not have even predicted the level of complexity that we've created in the digital advertising and media industry.