Former Time Inc. and LiveIntent Technology Sales Leader David Gensler Joins Centro
Monday, August 5, 2019
Posted by: Sandy Thomas
Centro (www.centro.net), a global provider of advertising technology, announced the appointment of David Gensler to SVP of client development. Gensler, having spent 20+ years in a senior leadership role in the media and technology sectors, now leads Centro’s technology sales team in the Midwest region. He joins at a pivotal stage of the company’s growth, as its Basis platform is experiencing accelerated adoption among agencies.
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform, and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. David is working with both agencies and clients to implement this technology and seamlessly integrate programmatic advertising with media planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. To learn more about Basis, visit here: http://www2.centro.net/basis.
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