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Centro Signs Publicis Media as New User for Argentina, Chile, Colombia, Costa Rica, Guatemala...

Tuesday, August 13, 2019   (0 Comments)
Posted by: Sandy Thomas
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Centro (, a global provider of advertising technology, announced Publicis Media as a new user to power programmatic advertising in Latin America. Precision, a data-informed digital media trading practice under Publicis Media, will leverage Centro’s Basis platform for teams in Miami, Argentina, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru and others. Precision executes performance-driven digital campaigns for global brands that want to reach global audiences.

“Precision’s heritage is in programmatic buying and our clients rely on us to harness best-in-breed technology to raise the effectiveness and value of our work,” said Carlos Alvarez, Latin America head of programmatic and digital trading, Publicis Media. “Our priority is to employ a transparent and agnostic model where clients can leverage the best solution for their businesses. In that sense, Centro’s Basis is essential, since they enhance our technology repertoire by fusing together an enterprise-grade demand-side platform with automated analytics, insights, workflow and much more.”

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