Centro (www.centro.net), a global provider of advertising technology, released the latest episode of its monthly podcast, AdTech Unfiltered. The podcast dissects and discusses key concepts and ideas in ad tech, digital media and advertising. A recent episode features Publicis Groupe’s chief growth officer, Rishad Tobaccowala, a pioneer in digital marketing for over 35 years. Rishad shares execution strategies for advertisers to stay fresh for their customers and peers.
Hosted by Centro’s senior director of media innovations and technology, Noor Naseer, the podcast features industry experts providing insight into the topics, tactics and technologies that are shaping the future of a digital-first industry. Past episodes have reviewed media automation, influencer marketing, ad budget allocation and personalization of ad experiences. Future episodes will explore data, OTT, television and mobile location.