Epsilon-Conversant, a global leader in interaction management, today announced the findings of a commissioned study on the state of identity resolution strategies in marketing, which was conducted by Forrester Consulting on behalf of Epsilon-Conversant.
The study of 200+ marketing and customer data decision-makers explored topics ranging from why companies invest in identity programs, including how they manage their programs and use cases, and the type of identifiers used for programs (email address, cookies, device ID, etc.). The study also explored the respondents’ confidence levels regarding their brands’ identity resolution capabilities.
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