Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel (www.freewheel.com), A Comcast Company (Nasdaq: CMCSA). The partnership powers end-to-end digital media automation in one system, pairing Centro’s Basis, a comprehensive platform for buying digital media, with FreeWheel’s Strata, a platform trusted by over 1,200 advertising agencies for planning, activation, optimization and billing management.
“By design, FreeWheel uses an open architecture for our platform so that we can give agencies choice and flexibility to use the tools that they prefer for their business. Our integration with Basis is the latest example of this vision,” said Joy Baer, general manager of FreeWheel Advertisers. “In listening to our clients, it became clear that Basis was the digital platform of choice for many of them. We’re so pleased to be able to offer direct access to such an important partner and well-respected player in the market.”