Centro (https://www.centro.net), a global provider of advertising technology, announced the expansion of artificial intelligence (AI) decisioning on its Basis platform to optimize campaigns towards viewability, cost-per-acquisition (CPA), or video completions. Machine learning powers the optimizations by using real-time analysis of multiple targeting parameters on all impressions to find the combination of factors with a high probability of achieving KPIs, and then placing smarter bids for those impressions. The platform hones unique optimization models for each brand, giving media professionals more time to focus on high-value strategies and business objectives. Centro also released bid multipliers within Basis, to automate higher bidding for impressions with specific targeting attributes.
Basis is the industry’s most comprehensive, automated, and intelligent digital media platform—and is the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Nestled within Basis is the top programmatic ad platform, according to user review site G2. Basis is the first software system that offers a robust, self-learning and omnichannel demand side platform integrated with features that automate the entire digital media process. To learn more about Basis, please visit https://www2.centro.net/basis.