What Your Web Design Needs in 2020
Monday, December 9, 2019
Posted by: Abbey Kwiat
The Clique Studios Team
Imagine you are a customer in need of a new software for task management.
You look at five different company’s websites. Which company will read more about? Message? Engage with?
If you are part of the 92.6 percent of people who say visual dimension is the number one factor that impacts their purchase decision, then you’ll want more information from the company with the site that is most visually appealing to you.
That’s just one web design statistic that proves a good design impacts the effect your business has on customers.
Here are some things to focus on to create a design that customers will engage with -- a design for customers to remember your business when they leave their browsers.
Most Important Content Above the Fold
The most important content should be put on the part of the page that users see right away -- anything on the page users can see without scrolling. This is called above “the fold.”
For example, you could include a photo of your product with one sentence about what your product does.
What is the most important part of your product that will get your message across to the right target audience, fast? Put that above the fold.
Smart About Colors
Colors play a big part in web design. It’s how a customer can recognize your company very quickly. Color also impacts how a customer will respond emotionally to your brand.
Emma Foley, design lead for Clique Studios, says, “I think color is a big component to what makes a website stand out.”
“Because color is such an immediate thing, you don’t have to read anything.” Foley says. “You don’t have to spend a lot of time with it. It’s an immediate reaction.”
Think carefully about the colors you use for web design.
Your Website Has to be Responsive
Responsive web design will make sure web design elements are rearranged to fit a customer’s screen size (like mobile devices). Your web design has to be responsive if you want to attract and keep mobile customers.
Why? Mobile is a big thing. More and more people are using the Internet on their phones. According to Statista, it’s projected that global mobile traffic will increase sevenfold between 2017 and 2022.
So you want to make sure visitors will have a positive experience with your website on both desktop and mobile. Responsive design is a big part of how you give customers that experience.
Focus on the Footer
Footers increase conversions. Your website needs one.
According to research, if optimized well, footers increase conversions by 23.7 percent, and revenue per visitor by 16 percent.
When does a customer see a footer on a website? More than you might think. For example, when they are on mobile and scroll to the bottom of the page, or when they’ve finished reading content on a page. Footers make it easy for the customer to find what they’re looking for.
Designing a Website
Your website is one of the first interactions a customer has with your business. You want to make sure it’s positive.
Good design is one of the most important ways to achieve this.
For more on how to create the perfect web design for 2020, here’s a full set of web design tips from Clique Studios.