Centro, a global provider of advertising technology, announced an integration with CannaVu that scales and automates cannabis and CBD digital advertising to geo-targeted customers. CannaVu operates the largest ad marketplace for curated, compliant advertising opportunities for cannabis and CBD marketers. Centro is driving the ‘Green Rush’ by working with leading dispensaries and tech partners in this industry. Its technology solution, Basis, is the most comprehensive, automated, and intelligent digital media platform. It is the only software solution of its kind to consolidate digital operations across programmatic and direct campaigns, and now the only programmatic platform with access to CannaVu.
“The fast growth of cannabis and CBD businesses is causing a land grab for customer attention. CannaVu’s programmatic ad channel is specialized for this ecosystem, reaching audiences in quality digital environments in a compliant manner,” said Miles Dennison, CEO of Trion.io, CannaVu’s parent company. “Centro’s Basis is breaking down marketing barriers in this space as the first major ad platform integrated with our marketplace. It effectively introduces consumers to brands in this industry by automating how they are reached through trusted mainstream publishers.”