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Hulu Certifies Centro’s Basis, Enabling Users to Buy on its Private Marketplace

Monday, January 6, 2020   (0 Comments)
Posted by: Sandy Thomas
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Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP). Basis customers that secure approval from Hulu gain cross-channel video advertising capabilities through programmatic ad buys that reach 72 million viewers watching on connected TVs and other devices.

Basis is a comprehensive, automated, and intelligent digital media platform—the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns. Access to Hulu’s PMP complements the connected TV advertising features already offered in Basis, allowing users to automate large-scale upfront Hulu deals and direct ad buys on every major OTT and digital video platform.

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