News & Content: Member & Partner News

Legacy.com & iPublish Collaborate to Grow Obituary Revenue

Monday, February 26, 2018   (0 Comments)
Posted by: Sandy Thomas
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Legacy.com, the world's top destination for people seeking obituaries and funeral service information, and iPublish Media, the newspaper industry leader in self-serve advertising, announced today their collaboration to expand access to two new revenue-driving initiatives for the newspaper customers they serve. Together they are expanding access to Legacy.com’s ObitWriter℠ tool and making iPublish’s special Tributes print sections available to any Legacy.com client.

ObitWriter℠ leverages advanced natural language generation to guide family members though a simple, interactive format that generates a complete, publish-ready custom obituary in minutes. Inclusion in the iPublish self-serve platform makes pricing and placing that obituary in the newspaper easy for funeral directors and families using the portal.

iPublish AdPortal creates beautiful, full-color memorial Tributes sections for newspaper clients. These special monthly or quarterly print sections create significant value at a low cost, adding a color keepsake section with the purchase of the traditional black-and-white obituary placement. High-value advertising positions are recommended to round out the revenue potential of the Tributes section. The partnership with Legacy means that even newspapers that do not license iPublish Ad Portal can take advantage of this revenue driving special section.

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