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New Miller Heiman Group Book Provides Blueprint for Sales Enablement

Wednesday, May 2, 2018   (0 Comments)
Posted by: Sandy Thomas
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Miller Heiman Group and CSO Insights’ sales industry experts publish comprehensive guide on how to build a successful enablement discipline that improves sales performance

CHICAGO, May 1, 2018 ‒  Miller Heiman Group and its research division CSO Insights released a new book today that provides companies with a blueprint for how to create a successful sales enablement discipline that reverses the trend of declining sales performance.

“Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force,” co-authored by Miller Heiman Group CEO Byron Matthews and CSO Insights Research Director Tamara Schenk, outlines the critical elements of a strategic sales enablement function and how to implement them. Backed by CSO Insights research and decades of Miller Heiman Group experience, the book addresses how sales organizations can use enablement to keep up with industry changes and the shifting needs of today’s buyers.

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