Multi-Year Agreement Includes Hawk ‘Solo’ Bobblehead on Star Wars Night
TransUnion (NYSE: TRU), a leading global risk and information solutions provider, announced a multi-year agreement with the Chicago White Sox. Through the partnership, TransUnion is the presenting sponsor of the Hawk “Solo” bobblehead, which commemorates the iconic play-by-play announcer Ken “Hawk” Harrelson’s 33rd and final season in the broadcast booth. The first 20,000 fans to enter Guaranteed Rate Field on Star Wars Night (Saturday, May 19) will take home the commemorative bobblehead.
In addition, the partnership features in-park branding, including scoreboard and homeplate rotational signage throughout the season.
“This is a fantastic opportunity for consumers to get exposed to our brand and learn more about the importance of good credit health,” said Julie Springer, TransUnion executive vice president of marketing. “The level of passion and excitement the White Sox deliver to their fans is the same that they bring to this partnership.”