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Right now, we coordinate with our members on two types of content in addition to more involved partner content projects.
Our Member Blogs are independently crafted thought pieces on trends and practices that encompass aspects of your business.
As far as topics, we definitely look to current events or play off of stories we have read or heard in conversation. Often, we look to industry outlets such as Fast Company, Crain’s, and Chicago Tribune’s Blue Sky Innovation for ideas.
We like to make these blogs 500-1000 words and if you can include graphics, videos or images that is even better.
We encourage our members to share their messaging through our content channels, booking these content pieces six-eight weeks apart throughout the year.
Member Spotlights are a personal or company profile crafted from a sequence of questions we send you for you to answer. This is evolving to include product launches, new hires or new initiatives. This piece can also be more editorial.
Spotlights are an important vehicle to showcase your company, talent and announcements over the year but to limit repetition and maintain fresh perspectives, we limit our members to one-two a year.